Personalization
Understanding the 360° Customer View with Predictive Insights
The definition of 360 Degree Customer View
While working with data, we see it very often: customer information is scattered across different systems. Emails are stored in your email platform. Order history lives in a CRM or ERP. Support requests are tracked in a helpdesk tool. The information is fragmented, making it hard to get a complete picture of the customer.
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FAQs
What is a 360-degree view of the customer?
A 360-degree view of the customer is a comprehensive and integrated profile that consolidates all customer data from multiple touchpoints—such as CRM, marketing channels, support systems, and more—into a single, cohesive perspective. This view encompasses historical data like previous purchases and interactions, and can be enhanced with predictive insights to foresee future behaviors, preferences, and requirements.
What does 360 view mean?
A 360 view refers to having a comprehensive understanding of a customer by consolidating all your customer data into one centralized repository. It includes demographic information, behavioral history, purchase patterns, engagement metrics, and predictive insights. This holistic perspective allows businesses to tailor communication, enhance customer service interactions, and make data-driven decisions that improve customer relationships and customer satisfaction.
What is the customer 360 platform?
Is customer 360 a CRM?
How to build a customer 360 view?
