Taluno Blog
All about data-driven marketing and CRM automation. Learn how AI-powered hyperpersonalization helps businesses establish 1 to 1 communication with customers, boost loyalty, and drive growth
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Personalization
Personalization
July 7, 2025
Understanding the 360° Customer View with Predictive Insights
While working with data, we see it very often: customer information is scattered across different systems. Emails are stored in your email platform. Order history lives in a CRM or ERP. Support requests are tracked in a helpdesk tool. The information is fragmented, making it hard to get a complete picture of the customer.
Personalization
July 1, 2025
Personalized E-Commerce in 2025: A Practical Guide
E-commerce personalization is all about making communication feel truly relevant to each individual customer. When done right, it can have a powerful impact—not just on your sales, but on how customers feel about your brand.
Personalization
June 3, 2025
Traditional Personalization vs Hyper-Personalization in the era of AI
Is using a client’s name in a newsletter really personalization? Technically, yes. But in reality, it barely scratches the surface. Most people don’t even notice it anymore. It’s become background noise.
Personalization
May 4, 2025
How to get started with Predictive Analytics in Marketing?
Originally, predictive analytics was primarily for large enterprises aiming to make smarter, data-driven decisions. Companies wanted answers to questions like: Who will buy next? Who might leave? Which products should we recommend? Back then, using predictive analytics meant significant investments in infrastructure, data teams, and custom-built models.
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